In the fast-paced world of political campaigns, adaptability is key. The recent rebranding of the Harris/Walz campaign offers a fascinating case study in rapid evolution and strategic design choices. As branding and communications experts, we’ve been captivated by this whirlwind process, which offers valuable insights into political messaging and visual strategy. The Lightning-Fast Pivot When …
If you’re struggling to find new ways to attract leads, grow your email list, keep up with content demands, or generate more sales – Artificial Intelligence (AI) tools can be an asset. These algorithms pull data from across the internet, giving marketers the ability to pinpoint trends and insights at light speed. Even with all …
So, how are those New Year’s resolutions coming along? If you’re already on a slippery slope, take heart. Resolutions don’t always last, but developing new digital habits can boost your business! The pandemic sparked phenomenal growth in digital marketing by increasing dependence on the Internet. The face of business has changed, and cultivating an online …
It is officially Hispanic Heritage Month and we at Avenir want to take this opportunity to celebrate the many Hispanic LGBTQ+ activists, authors, and political figures who have been trailblazers in the fight for queer liberation. We know that people of color are often sidelined in these conversations, but without their tireless contributions, the strides …
Happy Pride San Diego! As an LGBTQ-owned business, Avenir is proud to be a part of the community this week and every other week of the year. We feel lucky to be able to serve other LGBTQ-owned businesses by bringing our full authentic selves to every project we work on. In honor of pride, we …
By now you probably know how much we love a good future tech story. So news of Apple Car piqued our interest. According to BGR.com, a very credible insider has leaked some details. But further research doesn’t bear out the credibility of those leaks. Originally, Hyundai announced that they were in talks to build the car. …
Last time we talked about what character traits we found useful in 2020. Now let’s look at some new skills we added and some we became experts in really quickly: COVID rules and regulations Remote work Running a virtual event Video editing Keeping the foot on the accelerator when it felt like brakes would be …
When we started this year, our goals were fairly straightforward. And then the world went sideways. It was a chaotic time for everyone and we weren’t an exception. One day we were talking about social media campaigns and the next we were creating COVID response statements. Shifting gears wasn’t easy, but we leaned on the …
(Take a) Break (on) the Internet! Remember when you used to check Facebook or Twitter to check out for a few minutes? Those days are long gone. But we all still need a break. Whether it’s your job, your kids or your Facebook friends you’re trying to get away from for a few minutes, we …
Sometimes an email appears that’s just what you needed to read. Today, it was Tekstartist, a letterpress artist we love (and display on our walls), with an important message: VOTE. This free and share-able image is comprised of the following quote by Hank Green, a New York Times best selling author: Every day of the …
