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Social Media Management - Avenir Thinking

Social Media Management

Grow your business and boost donations

Avenir Thinking can help with all your social media needs. Creating engagement with your audience on social media is one of the most effective way to grow your business and boost donations.

All Avenir Thinking social media marketing programs include some or all of the following four general services:

  1. Content Creation: The first step for any brand is to post and be active on social media.
  2. Follower Growth: To get your post seen, you must have fans/followers on social media. We prioritize follower growth on all accounts, and pay special attention to new social media accounts.
  3. Social Advertising: To truly tap into the power of social media you must advertise. This allows you to pay to reach millions of people who use social media every day. The extent of social advertising included will affect the cost for services.
  4. Strategy & Skill: We provide a full suite of experienced staff and services to complete the job, including strategists, graphic designers, content writers, website developers, search specialists, account managers and more, all working together to serve client needs.

When you are ready to begin your campaign, you will be assigned a dedicated Account Manager who will ensure the success of your social media outreach. Your social media manager will work with you to consolidate your goals and expectations and create a strategy to make them a reality.

At the start of your campaign, your social media accounts will be created or revamped for success. Our graphic designers will create stunning headers and profile pictures that resonate with with your audience and your profile will be optimized to increase leads and customers for your business.

We take time and consideration to create the best content strategy for your social media accounts. You can expect content centered around your business that either informs, engages or inspires your audience. This mix of content will allow your brand to reach anyone in your target demographic and have them truly understand what you offer. Our clients are encouraged to share all pictures and videos that they have with us so that we may put them to best use for the growth of their campaign. If you do not have a ton of media to share with us, no problem.  We study your industry enough to provide relevant content to your audience while you continue to run your business.

Page Setup Services

  • Page setup and administrative structure
  • Custom cover photo and profile photo
  • Advertising strategy
  • Custom landing page/Facebook app
  • Profile (biography, mission, etc.) SEO optimization
  • Vanity URL
  • Duplicate page/location clean up (up to 5 pages)
  • Page setup and administrative structure
  • Initial seeding of followers/accounts to follow/outreach
  • Custom cover photo and profile photo
  • Advertising strategy
  • Profile (biography, mission, etc.) SEO optimization
  • Page setup and administrative structure
  • Custom profile photo
  • Advertising strategy
  • Profile (biography, mission, etc.) SEO optimization
  • URL tracking strategy for posts/link in bio
  • Initial outreach/following/followers
  • Page setup and administrative structure
  • Custom cover photo and profile photo
  • Advertising strategy
  • Profile (biography, mission, etc.) SEO optimization
  • Topic research and generation
  • Initial copywriting of 2 posts to launch with blog
  • Blog copy SEO optimization
  • Blog copy posted directly to website
  • Weekly monitoring of blog posts and comments

Scope of Services Examples

  • Modifications and updates to your social media marketing plan
  • Benchmarking & analysis of your current social media marketing efforts
  • Development of social media editorial/content calendar
  • Monitoring of Key Performance Indicators (KPIs)
  • Creation of social media campaign reports
  • Marketing ROI Reports
  • A/B testing on email CTA’s
  • Improvement and optimization of lead nurturing campaigns
  • Management of contact database & segmented lists
  • Creation of new custom graphic designs
  • Social media content creation
  • Strategy consultation
  • Project management
  • Respond to inbound social messages
  • Monitor and respond to brand mentions
  • Create conversations with brand advocates
  • Find and engage with potential customers
  • Research trends in your industry
  • Load your social editorial calendar
  • Engage with thought leaders
  • Encourage sharing through employee advocacy
  • Analyze social media analytics
  • Discuss campaign status & tactics with your team
  • Collaborate with your internal departments
  • Audit & enhance the social media strategy
  • Gauge team needs—more manpower needed?
  • Adjust quarterly goals
  • Assess key performance indicators

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