Email is not only important, it’s an essential channel for communication between companies and their subscribers. Emails help people track what they’ve bought online, when orders will ship, alert them to sales and discounts, remind them what bills they have to pay, and provide updates about the brands they love. Email has become a part of our morning rituals and routines, and many of us admit to being addicted to our email . Some even say they’re addicted to their email.
Email communication has been central to marketing efforts for decades and continues to grow and thrive as a way to reach potential customers. In fact, the number of email users is expected to reach 4.3 billion by 2023 and nearly 300 billions emails are sent every single day. Why? Because the ROI is impressive. For every $1 spent on email marketing, the return can be as high as $42.
Email marketing works, and it should remain a big part of your marketing strategy. However, to maximize your return on email, companies must stay up to date on the changing needs of consumers, whose tastes have become fickle and increasingly sophisticated.
The success of every email marketing campaign depends on the right strategy, knowing your audience and their preferences, and an ongoing, consistent approach to communication. If you’re wondering when is the best time to send a campaign, whether the email should be short or long, and how frequently to email your subscribers for best results, we can help.
- High quality template design
- mobile optimized messaging and layout
- personalized 1:1 communication at scale
Reach out to find out how to engage your customers by email.