Kundalini with Sheel
On-Demand Video Membership Site
Sheel was transitioning her yoga practice from a studio in La Jolla to an online practice accessible to people all over the world. Our goal for this project was to convey the elegant serenity Kundalini with Sheel offers clients.Visit Project
Color That Crafts an Image
Creating a space of love and light
In order to set a peaceful, spiritual tone on the site, we used lots of white space to keep the mood calm. We used Sheel's choice of millennial pink as the accent color, which allowed it to pop without taking over the page.
Blending the ethereal with the earthly
The image for Kundalini with Sheel needed to be spiritual and spacious, but the website needed the capacity to house a large video library and handle financial transactions. The ecommerce site we built allows for a video subscription service with multiple subscription plans and free trials. The content delivery service we provided ensures rapid display of videos.
Support and Training
Providing the tools for success
Sheel had a desire to share her gift with the world, but no experience with video. Our team did the research and helped her chose the equipment that would let her shoot her own professional grade video and trained her to use it. We also provide the video editing service for all videos uploaded to the site.
A Connected Community
Getting and staying in touch
In order to keep members engaged, and to promote new memberships, we create weekly email campaign and do strategic social media marketing across multiple platforms. We also automated an activity-based email process.