The mission of the Peggy and Robert Matthews Foundation is to continue their legacy of supporting the arts, sciences, and health and human services in San Diego. The Foundation will provide grants to qualified charitable organizations that enrich and improve our community.

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Matthews Foundation

The Matthews Foundation is a new organization that needed a platform to tell its story, reach potential grantees and provide them an online application process. Projects like these are especially fun because we get to see and participate in the birth of a brand identity. In addition to their website, we created a logo and business cards to ensure consistency throughout.

Brand new brand

The last thing a simple mission needs is a complicated process. For this reason we kept the layout clean and uncluttered. Since this is a local foundation, we chose a color palette that not only evoked feelings of trust and altruism but also had a San Diego flavor to it.

Keep it simple (and sincere)