Matthews Foundation - Avenir Thinking
The Matthews Foundation

Creating an authentic identity for philanthropy in San Diego

The mission of the Peggy and Robert Matthews Foundation is to continue their legacy of supporting the arts, sciences, and health and human services in San Diego. The Foundation will provide grants to qualified charitable organizations that enrich and improve our community. 

The Foundation was a new organization that needed a platform to tell its story, reach potential grantees and provide them an online application process. Projects like these are especially fun because we get to see and participate in the birth of a brand identity. In addition to their website, we created a logo and business cards to ensure consistency throughout.




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Our Role:

  • Web Development
  • Branding + Identity
  • Marketing Collateral Development

Keep it simple (and sincere)
Using color and design to tell the story

The last thing a simple mission needs is a complicated process. For this reason we kept the layout clean and uncluttered. Since this is a local foundation, we chose a color palette that not only evoked feelings of trust and altruism but also had a San Diego flavor to it.