Turning Point Brand Style Guide
The Turning Point Home was founded in 1970 by a small group of dedicated individuals who were concerned about the lack of resources in our community for alcoholic women. One donated property and buildings and others gave generously of their time and energy.
Since that time over 2,000 women have received help at The Turning Point Home. Their services have evolved and developed over the years with alumnae coming back to attend meetings, participate in our alumnae association, sponsor current residents and serve on the Board of Directors.
Avenir worked closely with The Turning Point home to develop their new branding, incorporating their trademark butterfly and a host of other elements that help the brand and messaging to continue to reach women in need of help.
Avenir has helped The Turning Point Home with several events, both in-person and virtual. Take a look at the replay from the 2021 “Butterfly Broadcast.”