Typography is a perennial favorite topic among digital marketers and designers, and here at Avenir, our email inboxes are flooded with inspiration every week. We thought we would share a few interesting nuggets we ran across recently:
- Pinterest Sans. Grilli Type writes about the process behind the design of Pinterest Sans, a custom typeface to be used across all Pinterest’s brand touchpoints for their now 450-million Pinners.
- The CIA has rebranded with a trendy new look featuring GT America. (Grilli Type says they had no part in any of this).
- Read up on how to optimize web fonts for Core Web Vitals. What are Core Web Vitals? Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been an essential part of building the best site out there, but now, it will play an even bigger role and is an area of site maintenance and SEO we need to be paying close attention to.
- And, finally, watch a ten-minute YouTube video on why you should really stop using Times New Roman.