Why It Matters - Avenir Thinking

Why It Matters


7 years ago

Branding is not new. You can find examples of branding as far back as the time of the ancient Egyptians. In the old west, cowboys used brands to signify which of the cattle grazing in the crowded field belonged to them. It’s not much different today. Your brand is how customers identify your product from the crowded marketplace.

The average consumer is exposed to 6,000 advertisements a day. There is no escaping the fact that we live in a branded world.

Your brand is a constant symbol of your company’s core values and culture. A strong brand communicates the intangible elements that matter to consumers – emotion, essence and context. Customers want to identify with the products and services they use regularly; it’s your brand that connects with them. How your brand is perceived affects the success of your business.

When creating your brand, pay attention to:

  • Brand name
  • Tagline and brand message
  • Color