Originally Christopher Lee Home, Chris wanted the brand to more accurately reflect the design work his team is doing. We executed a full update, creating the new brand identity that reflects the professional, creative image of Balboa Design Group. As part of the project, we also provide social media management services.

Visit Project
Balboa Design Group

In order to distinguish Balboa Design Group from Christopher Lee Home, we created a completely different type of logo that focused on the new name and style. We also picked a new typography and a new color palette to ensure Balboa Design Group would project its own unique brand image.

First Impressions

For an interior design firm, the crux of the story is in the images. We created dynamic social content, including engaging graphics and custom photography, that takes followers on a journey that leads to the website, where they can sign up for the newsletter.

We provide a monthly newsletter highlighting the most recent social media and blog posts to keep the lines of communication open with former and potential clients. We include upcoming local events and current design trends to position Balboa Design Group as an active part of the San Diego community.

Social Engagement