When your clients are involved in healthcare innovation that saves lives, you need to project an image that inspires trust. Every element of the website — the typography, the color palette, the graphics — was chosen to carefully craft a narrative that clearly identifies the company as innovative, entrepreneurial experts.
Bootstrap Venture Partners, a venture investment group, came to us looking for a brand identity that more effectively communicates the company’s focus and direction. We gave them a whole new website and a brand refresh worthy of their impressive portfolio.
When the firm is Bootstrap Venture Partners, a compelling chapter of the story is about the partners. We created the concept of “Bootstrap Enabled Outcomes” to showcase the ground-breaking work being done by the fledgling companies in Bootstrap’s portfolio.
We used brand-specific content and graphics to update all the Venture Bootstrap Partners social media properties, ensuring the same professional user experience for Linked In, Facebook and Twitter users that visitors to the website get.