Love and support baked in
Mama’s Pies is an annual fundraiser for Mama’s Kitchen, a nonprofit organization providing home-delivered meals free of charge for individuals & families affected by HIV, cancer and other critical illnesses. Each year volunteers sell Thanksgiving pies donated by local caterers, restaurants and bakeries.Visit Project
The main course
Showcasing Mama's pride and joy
Mama's Pies is the centerpiece of Mama's Kitchen's fundraisers each year. The Board came to us asking for a website worthy of that honor. It needed functionality that would not only promote the fundraiser but incentivize donors and volunteers. They wanted the page to help recruit volunteers to sell pies and bakers to donate their services while promoting sponsors of the event. Additionally, people needed to be able to buy pies and make donations online, as well as create teams.
Giving Mama's Pies its own identity
We simultaneously built a fundraising platform from the ground up and gave the event a brand refresh. Rather than having the page only reside under the events section of Mama's Kitchen's main website, we designed, built and maintained a brand new site with its own mamaspies.org URL. We created individual and team leaderboards and added a bar to show progress as they approached their fundraising goal throughout the campaign.
For the brand refresh, we gave Mama's Pies a strikingly different look and feel from the parent organization. The warm color palette and graphics were carefully chosen to craft an atmosphere of family, home and comfort.