Stepping Stone of San Diego - Avenir Thinking
Stepping Stone of San Diego

Stepping up to save lives in the LGBTQ+ recovery community

Stepping Stone San Diego is a nonprofit alcohol and drug recovery agency that is well-known and trusted by the LGBTQ recovery community. In addition to a commitment to diversity and inclusion, Stepping Stone offers a safe and healing environment and effective services that are cutting-edge, integrated and progressive. The Board of Directors felt the website basically needed a facelift.

Stepping Stone’s stellar reputation in the recovery community resulted in growth that exceeded the capabilities of their current site. With new programs and more events, they needed the ability to showcase and promote their services and fundraising activities, as well as add video and blog content.

Over the years, our role has grown to be the organization’s go-to resource for marketing, communication, social media, event management and fundraising consulting. 



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Our Role:

  • Branding + Identity
  • Web Development
  • Search Engine Optimization
  • Marketing Communication
  • Social Media Management
  • Event Management

Full service branding and technology solutions

After an in-depth discovery session with stakeholders, we provided a full brand refresh and website redesign. Mobile responsiveness was of paramount importance for our rebuild. We provided a content sharing framework that allows them to present not only information on services and events, but compelling personal stories highlighting the struggles and successes of their program graduates.

In rebranding Stepping Stone, we were aware that their image should be one of authority, but also youthful and modern. Clean design elements and typography were used to make their look polished and professional. Image saturation, custom graphic designs and color choice were instrumental in creating the contemporary, sophisticated feel and vibe.

Living Out Loud – Event Management

For the past five years, Avenir Thinking has organized, produced, branded and managed the Living Out Loud fundraising events for Stepping Stone. Our role includes everything from event concept creation to promotion, fundraising technology management, coordination with outside vendors – caterers and place designers, silent auction management, guest check-in and check-out, and event followup. In 2020, Living Out Loud went virtual. Click here to view the video playlist and click here to download the event PDF case study.