Data scientist and entrepreneur Michael Li recently crawled over one million website home pages and analyzed the top 1,000 to analyze every aspect of the websites, from images and layout to font and color, to find out whether there is a science behind what makes good design. Some of his findings: Use sans serif fonts for website copy …
Why hire a professional digital copywriter? You know your business frontward and backward, upside-down and sideways. So, why not just write your own marketing copy? For the same reasons you don’t ask an English professor to solve mathematical equations, or expect a 5-star chef to paint your kitchen. Professionals work long and hard to excel in …
Saturday, March 13, 2021, 10 AM – 12:30 PM
Friday, April 9, 2021, 6:00 – 7:00 PM
It’s easy to look at 2020 as a wasted year, one where businesses struggled or closed and there was much more chaos and uncertainty than order and goals realized. We think it’s important, though, to look (sometimes with a touch of humor) at the things we were still able to accomplish during a challenging time. …
As we move forward in a new administration, we want to take a moment to acknowledge the unprecedented diversity of the members nominated for cabinet positions. It is gratifying to see so many women, people of color and LGBTQ individuals tapped for positions at the highest level of our government. If all of President Biden’s …
One of the cornerstones of our business at Avenir is planning and producing events, mostly for nonprofit organizations. In the two-and-a-half years before the start of 2020, we had 15+ events under our belt. We never get cocky here, but we were definitely confident we could put together a great event without even changing out …
