Content marketing is getting weird – but the basics remain the same. Halfway through 2023, changes in the marketing zeitgeist are coming fast and furious. This year has been wilder than most with Artificial Intelligence (AI) dominating headlines and fully entrenched in upsetting everyone’s apple cart. There’s a bit of fatigue around the topic if …
As we all know, February is Black History Month. We knew we wanted to honor this, but also knew that we are not well-acquainted with much knowledge beyond the basics. In light of that, we decided to go on a fact-finding mission of our own that we could share with you. Local History First, we …
Have your clients/customers heard from you lately? If not, you’re forfeiting potential business to your competitors. Maintaining a presence in subscribers’ inboxes is crucial to converting leads into profits. Maybe you’re thinking, “Email? People get a billion emails a day. That seems like a waste of time.” Well, you’re close to the first part. More …
Heard of the metaverse yet? Like us, you probably LOL’d a little, thinking it’s a pipe dream and will never materialize. Well, maybe. But history tells us that some wild ideas have a habit of coming true. We might want to put the chuckles away and take it seriously. But first, how does the metaverse …
The 2020s have only just begun, but can we all agree it’s been a whirlwind so far? Our new way of life has changed the way we communicate and consume media, and this shift from physical to digital has ushered in a new era of graphic design. As tends to be the case, new, up-and-coming …
Putting Empathy at the Heart of Technology As you have heard to the point of exhaustion, the business landscape has changed dramatically since that tiny airborne virus began its quest for world domination. With an even larger emphasis on technology as a means of connectivity, it has never been more important to make empathy a …
Typography is a perennial favorite topic among digital marketers and designers, and here at Avenir, our email inboxes are flooded with inspiration every week. We thought we would share a few interesting nuggets we ran across recently: Pinterest Sans. Grilli Type writes about the process behind the design of Pinterest Sans, a custom typeface to be …
We became involved with our first non-profit clients as volunteers, many years ago. A project here, a design there. It was rewarding to help and the people are amazing to help with. But there are projects that move beyond the volunteer level and are worth working on in a professional capacity, with our first non-profit …
Many of our clients ask us about website accessibility – what’s needed? how much does it cost? does my website need to be accessible? how much is good enough? The UX Collective has recently published a guide intended to take another look at the topic, called “Giving a damn about accessibility. A candid and practical …
Material You is Google’s “radical new way to think about design” unveiled this past week at the Google I/O Conference. When Google released its Material Design system in 2014, it revealed a unified approach to design to help unify its design language. Called Material Design, it reimagined all of Google’s apps with a new visual metaphor of …
