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larry - Avenir Thinking

What is Avenir for Good?

We became involved with our first non-profit clients as volunteers, many years ago. A project here, a design there. It was rewarding to help and the people are amazing to help with. But there are projects that move beyond the volunteer level and are worth working on in a professional capacity, with our first non-profit …

Website Accessibility

Many of our clients ask us about website accessibility – what’s needed? how much does it cost? does my website need to be accessible? how much is good enough? The UX Collective has recently published a guide intended to take another look at the topic, called “Giving a damn about accessibility. A candid and practical …

Material You Design

Material You is Google’s “radical new way to think about design” unveiled this past week at the Google I/O Conference. When Google released its Material Design system in 2014, it revealed a unified approach to design to help unify its design language. Called Material Design, it reimagined all of Google’s apps with a new visual metaphor of …

Michael Li studied the fonts of the top 1000 websites and their great data.

Data scientist and entrepreneur Michael Li recently crawled over one million website home pages and analyzed the top 1,000 to analyze every aspect of the websites, from images and layout to font and color, to find out whether there is a science behind what makes good design.  Some of his findings: Use sans serif fonts for website copy …

Let’s Talk Digital Content

Why hire a professional digital copywriter? You know your business frontward and backward, upside-down and sideways. So, why not just write your own marketing copy? For the same reasons you don’t ask an English professor to solve mathematical equations, or expect a 5-star chef to paint your kitchen. Professionals work long and hard to excel in …

2020 – By The Numbers

It’s easy to look at 2020 as a wasted year, one where businesses struggled or closed and there was much more chaos and uncertainty than order and goals realized. We think it’s important, though, to look (sometimes with a touch of humor) at the things we were still able to accomplish during a challenging time. …

The Promise of Unity Starts on Day One

As we move forward in a new administration, we want to take a moment to acknowledge the unprecedented diversity of the members nominated for cabinet positions. It is gratifying to see so many women, people of color and LGBTQ individuals tapped for positions at the highest level of our government. If all of President Biden’s …

Taking Your Event Virtual: A Primer

One of the cornerstones of our business at Avenir is planning and producing events, mostly for nonprofit organizations. In the two-and-a-half years before the start of 2020, we had 15+ events under our belt. We never get cocky here, but we were definitely confident we could put together a great event without even changing out …