Should you use Instagram? Yes, if you: Vary your content to achieve a good balance Alternate between photos of your team and staff, and your constituents Add text or an inspirational quote to images to increase engagement Instagram has become the social media platform of choice for celebrities, millennials and a growing cadre of nonprofit …
Your brand is your reputation. For better or worse, it’s how your customers perceive and judge your company. Your brand is not just your logo, tagline, and advertising, but also the look and function of your social media pages and website. A web design that mirrors your product and your company’s personality, whether it’s casual, …
Have you tried Facebook Live as a way of promoting your business? If you’ve thought about it, but were unsure whether you should try or didn’t know how to get started, use our comprehensive guide to get you ready for your close up. Why use FB Live Create a more personal relationship with your customers …
Optimize Your Campaign Platform Your peer-to-peer event website is the hub for fundraisers and donors alike. Everything about it should be geared toward making it easier for both groups. Calls to action – Be sure your Register and Donate buttons occupy a prominent spot on the website. They should be the first thing a visitor to …
You probably think of your donor galas, fundraising dinners and silent auctions as simply fundraising events. However, these events (and many others) are all forms of experiential marketing. The term refers to any sort of multi-sensory experience for donors and the general public that is meant to thank contributors and educate the wider public on …
Most often, the first thing your customers will know about your brand is the name. The right name is memorable and timeless. It has meaning. It’s easy to say and there is rhythm in the sound.
Branding is not new. You can find examples of branding as far back as the time of the ancient Egyptians.
While email marketing is still the most efficient way to raise money and build donor relationships, a strong and engaging presence on social media is an essential component of any nonprofit brand strategy. Over time, you’ll measure results and engagement to determine where your time and money is best spent. What should you do to start? Let’s …
Permission marketing is a concept that was popularized by Seth Godin in his book of the same name.
Should Your Organization Use Permission Marketing? What is it? Permission marketing is a concept that was popularized by Seth Godin in his book of the same name. With permission marketing, you get consent in advance to market to your customers. More than likely, you’re already doing some type of permission marketing. If you collected email …
